As our Marketing Manager, you will play a key role in shaping and executing the company’s marketing strategy to drive product adoption, increase brand awareness, and support revenue growth. You will lead cross-functional marketing initiatives, oversee product launch activities, develop compelling technical content, and use data-driven insights to optimize performance and maximize market impact.
Key responsibilities:
• Develop and implement comprehensive marketing plans and GTM strategies for product launches, including setting timelines, identifying target audiences aligned with the company’s business objectives, focusing on market penetration of Ribbon’s product in the application areas as outlined in the company strategy.
• Produce scientifically accurate and compelling marketing materials, including white papers, blogs, webinars, and videos, to engage technical audiences through alignment with internal technical teams and product managers
• Oversee multi-channel marketing campaigns, including digital marketing, content creation, events, and public relations, to generate leads and build brand awareness.
• Establish KPIs and utilize analytics tools to measure the effectiveness of marketing initiatives, making data-driven decisions to refine strategies. Utilize digital tools (SEO, SEM, email marketing, social media) to promote products and engage with audiences effectively.
• This also includes regular reporting out of metrics to the leadership team and actively proposing next steps to align with and reach company goals.
• Manage events, both, owning events calendar and execute to ensure representation of products and services at trade shows, conferences, and scientific symposia.
• Ensure consistent brand messaging and positioning across all marketing materials and channels, strengthening the company’s presence in the synthetic biology space.
• Align with Product Management to ensure product marketing messaging is aligned with findings from competitor analyses and unmet customer needs.
• Work with product managers to create and distribute sales tools towards sales enablement Qualifications:
• Bachelor’s degree in Marketing, Life Sciences, Biotechnology, Business, or a related field; advanced degree is a plus.
• 3+ years of experience in B2B marketing, preferably in biotechnology, life sciences, or a related technical field.
• Proven experience developing and executing go-to-market strategies and product launches.
• Ability to create compelling scientific and technical marketing content for diverse audiences.
• Experience managing integrated marketing campaigns across digital channels, content, events, and public relations.
• Strong analytical skills with experience using marketing metrics and data to optimize performance and report results.
• Experience collaborating cross-functionally with Product Management, Sales, and Technical teams to develop product messaging and sales enablement materials.
• Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent English communication skills required; native-level proficiency preferred. Benefits
• Professional growth through company-supported training and workshops.
• Be part of a motivated, collaborative team with team-building activities.
• Work in an international environment with colleagues from 25+ nationalities.
• A career path with opportunities to advance
• Starting salary is experience-based and will reflect your skills and track record in marketing. How to apply
Applicants should provide a curriculum vitae in English to hires@ribbonbio.com. Considerations of applications will continue until the position is filled.
Please note that if you are selected to proceed in the hiring process, you will be contacted by us within two weeks from the date of the submission of the application.
